| By
    Janet Kuhn
 Today’s IT managers live 
	in an alphabet soup of best practices:  ITIL®, COBIT®, 
	PMI®, Lean Six Sigma, so on.  They all mention the needs and 
	desires of staff during the implementation.  Failure to realize that IT 
	staff makes or breaks any best practice implementation can result in 
	failure.       Adopting any best 
	practice requires IT staff to change; and most people are resistant to 
	change.  So how does an IT manager get the 
	enthusiastic support of IT staff?   The answer is social 
	best practice!  In the seminal book “Community Organization,” one of the leading authors on community organization 
	techniques, Murray G. Ross, identified key assumptions about communities 
	that can help IT managers build consensus and 
	momentum to create a successful program.   Let’s take a look at 7 
	of these assumptions and their implications within a typical program to 
	bring ITSM principles into an organization.   Ross wrote:    “Community Organization 
	is a process by which a community identifies its needs or objectives, orders 
	(or ranks) those needs or objectives, develops the confidence and will to 
	work at these needs or objectives, finds the resources (internal and/or 
	external) to deal with these needs or objectives, takes action in respect to 
	them, and in so doing extends and develops cooperative and collaborative 
	attitudes and practices in the community.”   The essence of this statement with 
	regard to ITSM is that any change requires organizational development 
	skills, as well as technical skills.  Ross found that goals can only be 
	achieved if the entire community recognizes them as being important; and a 
	community can only establish goals and objectives if the community has 
	already developed the capability to collaborate and work together toward a 
	specific goal.   
		
		
			| Assumptions within Community Organization1 | Relationship to ITSM Implementation |  
			| Communities can develop capacity to deal with their 
			own problems. | By initiating formal ITSM implementation projects and 
			programs, IT groups establish the needed foundation to actively 
			develop the skills and practices for bringing ITSM into the 
			organization. |  
			| People want change and can change. | More than any group within an organization, IT has 
			recognized the persistence of change.  Key to the acceptance of ITSM 
			as an ad hoc world-wide standard has been its capability to deal 
			with constant change. |  
			| People should participate in making, adjusting, or 
			controlling the major changes taking place in their communities. | ITSM best practices embrace the inclusion of 
			representatives from business, as well as various IT disciplines and 
			levels, in developing and implementing change. |  
			| Changes in community that are self-imposed or 
			self-developed have meaning and permanence that imposed changes do 
			not. | ITSM best practices are a framework, not a 
			methodology, and each organization implements the parts and 
			processes in ways that are appropriate for its business environment. |  
			| A “holistic” approach can deal successfully with 
			problems with which a “fragmented” approach cannot cope. | ITSM’s focus on relationships between processes and 
			dependencies on other functions within IT and the business breaks 
			down “silos of operation” within IT, and provides critical oversight 
			into managing IT resources in alignment with Business needs. |  
			| Democracy requires cooperative participation and 
			action in community affairs and people must learn the skills to make 
			this possible. | ITSM identifies roles, not positions, that work 
			together to achieve the benefits of IT Service Management.  The 
			learning track of ITSM certification courses and planning and 
			implementation workshops provides a channel for developing required 
			skills. |  
			| Frequently communities need help to organize and deal 
			with needs. | Accredited ITSM training providers, along with 
			organizations offering planning and implementation services can 
			serve as critical catalysts in helping an organization organize its 
			ITSM implementation effort. |  1Murray 
	G. Ross, Community Organization,” Harper & Row, 2nd. ed.,; 
	1967,  pp 86-93.   In summary, the path to bringing ITSM 
	into an organization can be shortened and smoothed by adopting some of the 
	principles put forth by the social science community:   
		
		
		Focus on developing the internal capability within the 
		existing IT organization to maximize the effectiveness of your ITSM 
		implementation program.
		
		Recognize that change is a way of life, and encourage and 
		nurture the ability of IT staff to accept and produce change.
		
		Involve a wide spectrum of IT disciplines and users in 
		your implementation plans.  
		
		Involve the entire organization in implementation 
		planning from the start, as the organization will naturally initiate 
		modifications to its existing attitudes and practices as a result of 
		participating in the project. 
		
		Design your implementation plan to accommodate 
		relationships between processes and between IT groups in order to unlock 
		the full potential of IT Service Management.  
		
		Avoid implementing ITSM only in isolated groups or for 
		isolated processes.  
		
		Build participation in the implementation effort by 
		initiating skills and management training programs.
		
		Finally, bring in outside expertise only where needed to 
		provide objective views and to inject highly focused skills and 
		knowledge as part of your overall plan.   Bringing sustainable change into an 
	existing organization does not require costly outside resources who are here 
	today and gone tomorrow.    Bringing these principles to bear in a Do IT 
	Yourself program can build consensus and momentum to create a successful 
	program. 
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